We teamed with iconic sneaker and athletic brand Fila for one of our most comprehensive and detailed collaborations to date. Fila launched a global sneaker and apparel release that was centered around the great outdoors called “Fila Explore”. The launch was going to be a week long interactive exhibition simultaneously going on with retailers in cities of 9 different countries globally. The items needed to represent eco inspired environments such as Canyons, Mountains, Woods, and the Elements. Some of the items we curated for this project were, A polar fleece folding blanket. The 13.5 Oz. polar fleece anti-pill blanket features contrast whip stitching and rolls up into a barrel shape and features a black nylon double strap with plastic buckle closure keeping it rolled up tight and it’s attached carry handle for convenient traveling. The blanket measures 50″ W x 60″ L. A folding cooler chair. The custom leisure cooler chairs are made of 600 denier polyester canvas and feature a steel frame and a front pocket with custom full color silk screened Fila artwork. The imprint area is 6″ x 4″ and the cooler holds 12 cans. The coolers measure 15″ x 11″ x 14″. A compass keychain, with functional compass and an imprint of the Fila artwork on back of the compass. Floating keychains, vinyl coated foam rubber key tag with chain. Soft closed cell foam rubber key float was dipped in vinyl and completely sealed and coated with a shiny durable finish. Custom shaped embroidered patches with 50% thread coverage with a twill background with a merrowed & laser cut border. A folding shovel, that has a compass in the handle and that can be converted into a pick ax. Custom sleeping bags, The sleeping bags were designed according to the envelope, which is very comfortable and convenient to use. It is made of 190T polyester, and the filler is hollow cotton. The drawstring mummy hood covers your entire head and face to keep warm. It features a compression bag for easy carrying included. The full sleeping bag measures 70 7/8″ L x 29 1/2″ W. A full sized folding camping tent. This camping tents were made of 190T PA waterproof and UV protective coating and NA inner Fabric. It features nylon ropes and steel pegs that keep the tent balanced and steady. The tent can hold 2 people. The tent measures 78 1/2″ L x 57″ W x 43.3″ H and custom automatic umbrellas. The umbrellas unfolds to 16″ and featured full color artwork from the Fila release. The umbrellas featured a carrying case with the art as well. The items added a new stream of revenue for the brand during the release and the items were touted as collectible which made for lasting brand visibility. We were extremely proud to be a part of this project.
Fila “Explore Project” Branded Merchandise