We created custom merchandise for Alpha Industries.
We were tasked with supplying military inspired fashion brand Alpha Industries with items that could be retailed on their site to create a new revenue stream. We also were tasked with supplying items to be used as G.W.P. (gift with purchase) goods. Some of the items we supplied for GWP’s was an official barracks style military laundry bag. The bag features the Alpha Industries logo imprinted on one side of the bag and a military surplus serial number on the backside of the bag. This bag is heavy duty cotton canvas with drawstring closure and measures 24″ W x 32″ H. Another item is the modern canteen. The high sierra style canteen features rugged construction that heightens the durability of this lightweight canteen. It has a twist on/off cap with a stainless steel loop and matte black body. The canteen measures 17oz. 6.5″ H. We also supplied an official military tactical pen. The Tactical Pen features titanium-colored aluminum construction, a writing pen on one end and spike on other end which makes it perfect for self-defense. It also included a cap with clip. The pen measures 6in. long, 1/2in. in diameter. It comes in a white box that measures 7″ L x 1″ W x 1″ H. Another item we supplied that retailed very well on the clients website was the camo waist pack. The waist pack features the Alpha Industries logo imprinted on the zippered main compartment. It also features a zippered front pocket and adjustable waist strap with buckle. The bag measures 5.25″ H x 14.5″ W x 1.5″ L. These items were received well by A.I.’s customer base and can be found on their websites today still retailing.